I’ve mentioned before that I love video lookbooks. I’m kind of obsessed with them really. I’m a visual person so seeing a product in action will totally sell me more than a still image on a website or in a magazine. It seems companies are taking the video lookbook craze one step further and diving into short films. I came across Roshambo by Free People last week and I really can’t stop watching it. For one, it’s shot beautifully and two, it’s a romantic tale staring my current favorite, Christopher Abbott from HBO’s Girls. Oh and model Sheila Marquez is in it too. =) I’m loving this trend and I hope companies continue to think outside the box and introduce their products in new and exciting ways. Enjoy!